含羞草传媒 Group Announces Executive Leadership Appointments

Streamlined organizational structure to accelerate innovation, drive operational improvement, and enhance differentiated experiences at QVC and HSN.

West Chester, Pa.聽鈥� Today, 含羞草传媒., President and CEO David L. Rawlinson II announced new executive leadership appointments for 含羞草传媒 Group, as the company looks to accelerate its leadership in video commerce (鈥渧Commerce鈥�), drive continuous operational improvement, and deepen its differentiated brand experiences across its core vCommerce brands in the U.S.: QVC and HSN. vCommerce includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC and HSN are part of 含羞草传媒. (NASDAQ: QRTEA, QRTEB, QRTEP).

鈥淨VC and HSN are storied brands and are in positions of strength to lead the evolution and proliferation of vCommerce in the U.S.,鈥� said Rawlinson. 鈥淭his change places our best leaders in positions to execute and accelerate our turnaround efforts. We will be focused and agile as we deliver engaging ways to shop for our customers and other important outcomes for our stakeholders. I am confident that our teams for our flagship QVC US and HSN businesses, along with our shared services teams, will be able to drive innovation and return these brands to growth over time.鈥�

These appointments create separate operating models for QVC US and HSN and include enhancements to each brand鈥檚 individual digital and merchandising capabilities. The following appointments are effective immediately. These executives report directly to Rawlinson.

  • Mike Fitzharris has been named President, QVC US; in FY 2021, QVC US represented approximately three quarters of QxH鈥檚 reported $8.3 billion in revenue.
  • Rob Muller has been named President, HSN; in FY 2021, HSN represented approximately one quarter of QxH鈥檚 reported $8.3 billion in revenue.
  • Mary Campbell has been named President of a new business unit created to accelerate 含羞草传媒 Group鈥檚 efforts in streaming and other live video commerce initiatives.

The new structure is designed to strengthen brand differentiation between QVC and HSN by giving each brand team direct control over its own merchandising, planning and programming, brand marketing, broadcast, and ecommerce organizations. The structure will establish clearer lines of accountability and accelerate decision making while maintaining the cost efficiencies gained through the prior integration of the businesses.

鈥淭his new operating structure will help us better leverage the core strengths of each brand, most notably the large, engaged and highly loyal customer base at each brand,鈥� said Rawlinson. 鈥淲e built both QVC and HSN on the power of live vCommerce experiences, storytelling and curation 鈥� which demand highly specific capabilities that other players in retail, ecommerce and media are just starting to develop. That said, we need to move at speed to stay competitive and relevant in this highly dynamic time for retail. Giving each brand more autonomy allows each team to stay on the pulse of its discrete customer base and better anticipate how to evolve to serve them. Further, our new structure will allow our seasoned leadership team to transform, unlock value, and bring these businesses to their full potential.鈥�

QVC US 鈥� Mike Fitzharris

As President, QVC US, Fitzharris is responsible for driving growth, innovation and team member engagement for this vCommerce business. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products 鈥� from home and fashion to beauty, electronics and jewelry 鈥� and connects shoppers to interesting personalities, engaging stories and award-winning customer service.

Fitzharris most recently served as Chief Commercial Officer for QVC US and HSN, with responsibility for merchandising, planning and programming, and operations (including fulfillment and customer service and experience) for both brands. Fitzharris has served in a variety of senior leadership roles at QVC International and HSN over the past 10 years. From December 2015 to December 2017, Fitzharris served as CEO, Representative Director, and Chairman for QVC Japan, QVC, Inc.鈥檚 largest international market. During his two years in this role, Fitzharris re-energized QVC Japan while building a sustainable business for the long-term.聽In FY2017, QVC Japan achieved more than $930 million in revenue. Fitzharris also served as President, HSN, where he led the brand鈥檚 integration into the 含羞草传媒 portfolio and restructured to deliver on cost synergy expectations.

HSN 鈥� Rob Muller

As President, HSN, Muller is responsible for driving growth, innovation and team member engagement for this vCommerce brand. HSN takes shoppers on a journey 鈥� embracing the new, exploring untrodden paths, and bringing shoppers a unique perspective that enriches their lives. HSN offers a curated assortment of exclusive products and top brand names in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics and incorporates entertainment, personalities and industry experts to provide a unique shopping experience.

Muller previously served as SVP, Global Strategy and Business Development for QVC and HSN, with responsibility for accelerating and scaling strategies to bring live and on-demand video shopping experiences to customers across devices and technologies, while promoting daily digital discovery and creating seamless experiences across customer touchpoints worldwide. Across his 20-year career with 含羞草传媒 Group, Muller has served in a variety of senior leadership roles. From November 2016 to March 2021, Muller served as SVP and Market Leader for QVC UK. Under Muller鈥檚 leadership, QVC UK sustained strong viewership and revenue and grew its digital sales by more than 50%. In FY2020, QVC UK recorded approximately $700 million in revenue.

Accelerating Streaming Innovation 鈥� Mary Campbell

As President of the new business unit, Campbell is responsible for accelerating efforts in streaming and other digital live video commerce initiatives. This unit will be a source of innovation and a catalyst for growth. Campbell and her team will be accountable for growing digital revenues, separate from QVC鈥檚 and HSN鈥檚 traditional multiplatform experiences.

This new business unit will include key elements of the advantaged vCommerce ecosystem that QVC and HSN have built across newer digital platforms and devices 鈥� most notably, QVC and HSN鈥檚 interactive streaming shopping service on Roku, Comcast X1 and Xfinity Flex, Amazon Fire TV, LG, Apple TV, Android TV, Google Play Store and Google TV. This app offers six linear channels, VOD, and original programming designed for streaming.聽The app has been downloaded more than 7 million times on Roku, where the app has consistently been in the top 30 free movies and TV apps.

The new business unit will also house all other innovation efforts around live streaming services and new platforms, along with dedicated marketing, business development, customer experience and merchandising resources to accelerate 含羞草传媒 Group鈥檚 growth and ownership of digital live streaming shopping.

Campbell previously served as Chief Content, Digital and Platforms Officer, QVC US and HSN, with responsibility for platform distribution, content, and digital and broadcast platforms for the two businesses. During her 20-year tenure with the organization, Campbell has held a variety of leadership roles across merchandising and new media, including Chief Merchandising Officer, 含羞草传媒 Group, and Chief Commerce Officer, QVC US and Executive Vice President, Commerce Platforms for QVC, Inc.

Additional Leadership Updates

含羞草传媒 Group has launched a search for a Chief Operating Officer, who will report directly to Rawlinson. This new role will lead U.S. fulfillment center operations, supply chain, customer support, global business services, procurement, and corporate real estate and workplace services.

含羞草传媒 Group has also added a Chief of Staff role to Rawlinson鈥檚 leadership team to optimize business processes and own nascent strategy and business development functions. Krystyna Taheri has been appointed to this position effective immediately. Taheri joins 含羞草传媒 Group from Google and has an MBA from the Yale School of Management and a bachelor鈥檚 degree from Cornell University.

Contact

QVC Media Relations
Email: Media.Relations@qvc.com

含羞草传媒 含羞草传媒 Group

含羞草传媒 GroupSM聽comprises seven leading retail brands 鈥� QVC庐, HSN庐, Zulily庐, Ballard Designs庐, Frontgate庐, Garnet Hill庐聽and Grandin Road庐聽鈥� all dedicated to providing a more human way to shop. 含羞草传媒 Group is the largest player in video commerce (鈥渧Commerce鈥�), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.鈥疶he retailer reaches more than 200 million homes worldwide via 14 television networks and reaches millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs and in-store destinations. 含羞草传媒 Group combines shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers. Headquartered in West Chester, Pa., 含羞草传媒 Group has 26,400 team members in the U.S., the U.K., Germany, Japan, Italy Poland and China. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow 含羞草传媒 Group on YouTube or LinkedIn.

含羞草传媒. (NASDAQ: QRTEA, QRTEB, QRTEP) includes the 含羞草传媒 Group portfolio of brands as well as other minority interests and green energy investments.

Forward-Looking Statements

This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including without limitation, statements about the expected benefits of executive leadership appointments and the new structure (including the new business unit). These forward-looking statements involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements, including, without limitation, possible changes in market acceptance of new products or services, competitive issues, regulatory matters affecting our businesses, continued access to capital on terms acceptable to 含羞草传媒, changes in law and government regulations, general market conditions (including as a result of COVID-19) and issues impacting the global supply chain and labor market. These forward-looking statements speak only as of the date of this press release, and 含羞草传媒. and QVC, Inc. each expressly disclaim any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in their expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Please refer to the publicly filed documents of each of 含羞草传媒. and QVC, Inc., including their respective most recent Forms 10-K, for additional information about 含羞草传媒 Inc. and QVC, Inc. and about the risks and uncertainties related to their businesses which may affect the statements made in this press release.

Released March 2, 2022